About Apex Group

Insurance at the highest level.

Apex Group sets the new standard in South Africa for broker-led insurance. We bring the judgement, discipline and smart technology to move the market forward - and the reach and resolve to take that standard beyond South Africa.

Our Approach

Principles that shape every decision.

Prepared

We get closer to the risk before deciding how to respond.

Disciplined

We set a high bar and execute with consistency.

Resilient

We adapt when conditions change without losing focus.

Together

We grow with brokers, combining expertise and smart technology.

Our Promise

The highest level, every interaction.

Our promise is simple: bring the highest level of underwriting judgement, broker partnership and execution to every interaction. We lead from South Africa, with an international outlook and the resolve to keep raising the bar.

Broker Enquiry
Broker and clients reviewing cover together
Business owner discussing cover with a broker

Our Backing & Governance

Backed for scale. Governed with care.

Apex Group is backed by VEA Capital Partners, the investment arm of VEA Group. This provides strategic oversight and access to group capabilities as Apex scales its insurance platform with discipline and care.

Apex Group is an authorised Financial Services Provider, FSP No. 54988. All products are underwritten by Guardrisk Insurance Company Limited, FSP No. 75. All insurance services remain subject to applicable terms, underwriting criteria and regulatory requirements.

Part of the group

VEA Capital Partners — Invest. Scale. Grow.VEA Group